Ph.D., Marketing, Swinburne University of Technology, VIC, AU

M.B.A., Master of Business Administration, Seoul National University, S. Korea

B.S., Marketing, George Mason University, VA, USA,

ACADEMIC POSITIONS

Associate Professor, Jeonbuk National University, 2023-Present

Assistant Professor, Jeonbuk National University, 2020-2023

Lecturer, Swinburne University of Technology, 2019-2020

Lecturer, Myongji University, 2018-2019

Lecturer, Jenobuk National Universtiy, 2017-2018


PROFESSIONAL POSITIONS

Overseas Marketing Manager, Seoul, Korea

Marketing Director, VA, USA

X Zhu, BW Han, MH Kim, "The Impact of Consumer Characteristics and Brand Attributes on Global Brand: A Focus on the MZ Generation in Emerging Markets", Journal of Korea Trade, 2024, 28(1), 49-75.

Han, Bangwool, "The Relationship between Peceived Brand Globalness/Localness and Purchase Intention: Exploring the Role of Consumer-Brand Identification with Underdog Positioning", Journal of Product & Brand Management, 2023, 32(4), 632-644.

Han, Bangwool, "The Impact of Underdog Positioning on Consumer Preference in Korea: Focusing on Local Service Providers", Journal of Korea Trade, 2022, 26(5), 76-87.

BW Han, AY Sembada, LW Johnson, "Leveraging Underdog Positioning and Consumer Trait Agreeableness for Sustained Marketing Strategy", Sustainability, 2021, 13(23), 12940

Han, Bangwool and Kim, M.H., “Interaction of the Underdog with Equality and Scarcity”, Marketing Intelligence and Planning, 2020, 38(2), 254-267 .

Han, Bangwool and Kim, M.H., “Internationalization of Brand Biography: Firm Characteristics as Moderators”, Journal of Korea Trade, 2019, 23 (3), 105-117.

Han, Bangwool and Kim, M.H., “Hofstede’s Collectivistic Values and Sustainable Growth of Online Group Buying”, Sustainability, 2019, 11 (4), 1016.

M. Kim, BW Han, JM Kim, “International Tourism and Economic Growth: A Panel Causality Analysis of the Three Northeast Asian Countries of China, Japan, and Korea”, Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2019, 8 (1), 17-25.

Han, Bangwool, Kim, M.H. and Lee, J.H., “Exploring Consumer Attitudes and Purchasing Intentions of Cross-border Online Shopping in Korea”, Journal of Korea Trade, 2018, 22 (2), 86-104.


[TEXTBOOKS]

Kim, M.H., and Han, Bangwool, "Global Business English: International Trade English Stories”, Du-Nam Press, Textbook, 2019

Kim, M.H., and Han, Bangwool, “International Trade English Conversation; Global Business Talks”, Du-Nam Press, Textbook, 1st Edition, 2017, and 2nd Edition 2019